Case Study: Project with Pernia
When our founder Aishwarya Gupta was mulling on a sustainable collection from the stable of House of Rugs, she was looking to collaborate with like-minded partners. The first name that came to her mind was Gur Organics of Pernia Qureshi.
Once they connected and discussed matters, it didn’t take much time to get on to the task. It was decided that the Nature-inspired collection will have six rugs, of which four will be made of natural materials and two will be using PET yarn,
which is derived from recycled plastic, making it an eco-friendly material.
We left the creative part to Pernia. She sent us the drawings and the exact shades of colours that she wanted us to use. It all happened from remote during the lockdown period last year. Yet it went off very smoothly as Aishwarya and Pernia
were in perfect sync vis-à-vis the outcome. There was not going to be any compromise on the aesthetics and quality. Strict attention to details was the only way to achieve the desired outcome.
Our master craftsmen rose to the occasion with their expertise and dedication to their craft. The result is a stunning collection of rugs that exalts a sustainable luxury lifestyle.